BizNdex University

All of us want to feel normal, well-adjusted, and a part of the mainstream.  We also want to be great and perform extraordinary tasks.  These two desires are in opposition to one another.  Jules Verne said, “All progress comes from an unreasonable person.” We are educated and trained with the expectation that we will succeed.  [...]

In our society, we revere those who are the best at what they do.  Chants of “We’re #1″ are heard frequently.  You will never hear, “We’re #2,” or “We’re not great, but we’re better than we were last year.”   If we want to be the best at whatever we do, we’ve got to break [...]

According to Forester Research, 70% of U.S. online consumers already have researched products online and then bought them offline.   In an article on Internet Reader the concept of ROBO and Forester recent findings was discussed.  By the year 2014 over half of offline purchases will be researched online.  It is quickly becoming part of [...]

On the surface, online marketing is about getting your company’s brand, products and services in front of consumers on the Internet.  However, what it really offers is the opportunity for you to provide a valuable service to consumers by helping them make good decisions when making purchases. An effective long term marketing strategy focuses on [...]