Retailers flock to Social Media as Black Friday Nears

According to a new story today on AP

“Hundreds of deals already are being advertised for what’s known as Black Friday by retailers as diverse as OfficeMax and Old Navy. Office supplies chain Staples Inc. this week used social media to advertise price cuts of nearly 50 percent for Nov. 27 on certain laptops, GPS devices and computer monitors, and still other merchants are expected to follow suit.”

Dan de Grandpre, editor-in-chief of dealnews.com, said retailers are smart to use social networking sites because shoppers probably will stick around as followers of the company even after the sale.

“Twitter and Facebook are now major ways to disseminate information,” Grandpre said.

You can read the rest of the story here.

- Tony Darrick Baker

Tony Darrick Baker  

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