BizNdex University

In just the past year alone, Facebook has almost doubled in size to over 500 million users worldwide and roughly 1/2 of the U.S. population has an account. Facebook can be an effective and affordable way to promote just about any business, especially since over 50% of users visit the Facebook site every day. As [...]

Just last week Google released information stating that over 1.5 million advertiser and websites are using their sponsored link system. When people search on Google using one of any keywords, a business with a relevant ad may appear next to the search results. This is what Google refers to as sponsored links. Now you’re advertising [...]

According to Forester Research, 70% of U.S. online consumers already have researched products online and then bought them offline.   In an article on Internet Reader the concept of ROBO and Forester recent findings was discussed.  By the year 2014 over half of offline purchases will be researched online.  It is quickly becoming part of [...]

So what’s like, this like, Facebook LIKE stuff about really?  Like seriously, gag me with a spoon!  Are we flashing back to like, the 80′s here? No, it’s the new millennial brainchild of Facebook in their quest to maintain their bigger than Google status.  Yes, people spend more time on Facebook pages today than they do in [...]

On the surface, online marketing is about getting your company’s brand, products and services in front of consumers on the Internet.  However, what it really offers is the opportunity for you to provide a valuable service to consumers by helping them make good decisions when making purchases. An effective long term marketing strategy focuses on [...]

In a recent article, Online Advertising Revenues Reach Record Quarterly High,  it states the fact that ad spends for broadcast are down, while online revenues are growing.  I wonder why?  Could it be that consumers are spending more time on a computer, or mobile device than they are sitting in front of a TV. As [...]

The FCC has released a new study that confirms the significant growth of Internet usage amoung adults in the United States who are using the Internet. 78 percent of adults are Internet users, whether that means broadband, dial-up, access from home or access from someplace other than home. 74 percent of adults have access at home. 67 [...]

Are you telling your competition to ‘Please, Steal our Customers?” Savvy entrepreneurs are always looking for new ways to reach and communicate better with their potential customers.  However, it’s very easy to sit back.  While that happens though, someone else is very likely to be trying to find ways to reach your current, former and [...]

The social media “did you know” style videos are becoming more common on the web these days.  There used to be one big video that everybody linked to.  Now more and more people are providing great examples of how social media and

28 percent of US consumers claim social media has influenced their Christmas shopping decisions this year, according to comScore. comScore  indicates that: