BizNdex University

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who [...]

Forester Research predicts that in 2010, marketing as we know it may be dead. Traditional advertising has taken a huge hit this year as Nielsen reports that ad spending has tanked by 11.5% so far in 2009.  TNS Media claims that things are getting worse with a decline in ad spending of 15.3% in the [...]