BizNdex University

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who [...]

Overlooking your company online presence in today’s demanding markets can be a risky mistake to several small and medium size businesses. I recently read a quote that was posted to my wall in facebook  “If your business is not on the internet, then your business will be out of business.” — Bill Gates This statement [...]

Last April, Facebook presented to the world its new Open Graphic protocol. This feature would give web developer and Gurus a couple of things to work with. The “Like” Button to install on the website. Which would allow Facebook users to acceptance of the page. The second feature would be a set of tags (source [...]

The popularity of social networking sites is exploding in 2010. Nielsen recently reported that membership on both Facebook and Twitter is up nearly 50 percent, and time spent on the platforms has nearly doubled in 2010. Facebook has become the leader in Social Media Sites. With the recent accomplishment earlier this year Facebook has by [...]

I recently read an article in Forbes by Adrienne Graham about Social Media and Social Networking and it hit a home run. You mention Social Media and Social Networking and most people are under the impression that they are one in the same. Unfortunately, this is untrue. Graham puts it best; “Social media and social [...]

So what’s like, this like, Facebook LIKE stuff about really?  Like seriously, gag me with a spoon!  Are we flashing back to like, the 80′s here? No, it’s the new millennial brainchild of Facebook in their quest to maintain their bigger than Google status.  Yes, people spend more time on Facebook pages today than they do in [...]

$6.3 billion was spent in the 4th quarter of 2009. This is the largest amount ever spent in online advertising in a single quarter, according to the Internet Advertising Bureau (IAB). Despite the economy, Internet advertising, and especially Local Internet Marketing are breaking all the records. As consumers spend more and more time on sites like YouTube, [...]

For thousands of years business savvy people have known that it’s always about “location, location, location.”  Whether you’re in real estate or running a business.  Typically, it’s extremely important to be where people are actively engaged in commerce. Here are some pressing questions… Just how big is Facebook really? Why does Facebook get more traffic [...]

If you do it right, they will talk about you socially. Facebook and Twitter to the business owner are basically Word of Mouth Advertising on Steroids.

You would think that CNN would be worried about Fox News.  According to a recent question-and-answer session with BusinessWeek, Klein specifically states, “We want to be the most trusted source,” and, “I’m more worried about the 500 million or so people on Facebook versus the 2 million on Fox.” This comes just a few weeks after [...]