BizNdex University

Promoting your business in Google, Google Maps, and in other major services that utilize geo-targeted advertising is a smart strategy for locally owned and operated small businesses today. It is essential that small businesses today get on board with local marketing and advertising techniques in order to ensure that consumers can find them when they [...]

So what’s like, this like, Facebook LIKE stuff about really?  Like seriously, gag me with a spoon!  Are we flashing back to like, the 80′s here? No, it’s the new millennial brainchild of Facebook in their quest to maintain their bigger than Google status.  Yes, people spend more time on Facebook pages today than they do in [...]

On the surface, online marketing is about getting your company’s brand, products and services in front of consumers on the Internet.  However, what it really offers is the opportunity for you to provide a valuable service to consumers by helping them make good decisions when making purchases. An effective long term marketing strategy focuses on [...]

With the economy in the state it is in. Now more than ever business owners are looking for ways to improve their ROI (return on investment). It is still an overwhelming amazement of how many business owners are still paying those ridiculous prices to run an ad in that “paper phone book”. When on a [...]

I recently read an article from The New York Times about Yelp’s new changes on reviews that took place last week. As The New York Times states: “Yelp will no longer be able to post their favorite reviews at the top of the page. Yelp is hoping this will end any rumors that may be [...]

For thousands of years business savvy people have known that it’s always about “location, location, location.”  Whether you’re in real estate or running a business.  Typically, it’s extremely important to be where people are actively engaged in commerce. Here are some pressing questions… Just how big is Facebook really? Why does Facebook get more traffic [...]

A couple of months ago, we were likely the very first to tell you about the Google “Live Search.”  This would display real time twitter tweets and facebook messages about popular search terms on Google.  This came on the heals of Bing being the first to bring real-time search to web search results. Yahoo was [...]

The FCC has released a new study that confirms the significant growth of Internet usage amoung adults in the United States who are using the Internet. 78 percent of adults are Internet users, whether that means broadband, dial-up, access from home or access from someplace other than home. 74 percent of adults have access at home. 67 [...]

Yahoo and Microsoft announced today that they are joining forces with their advertising networks in order to better compete with Google. Yahoo and Microsoft’s BING, along with their combined networks of search partners, are due to come out with their combined search ad network prior to the big Christmas advertising rush in late 2010. “Up [...]

BIA/Kelsey’s Mobile Market View study revealed 18.5 percent of mobile consumers used their mobile devices in 2009 to search for local products and services, up from 15.6 percent in 2008. Vertical categories are among the most searched and have major potential. Movies and entertainment, for instance, are accessed by 15.9 percent and restaurants and bars [...]