BizNdex University

Tony Darrick Baker, Vice President of Marketing for BizNdex stated in 2005 “Video is the wave of the future”

$6.3 billion was spent in the 4th quarter of 2009. This is the largest amount ever spent in online advertising in a single quarter, according to the Internet Advertising Bureau (IAB). Despite the economy, Internet advertising, and especially Local Internet Marketing are breaking all the records. As consumers spend more and more time on sites like YouTube, [...]

Yahoo and Microsoft announced today that they are joining forces with their advertising networks in order to better compete with Google. Yahoo and Microsoft’s BING, along with their combined networks of search partners, are due to come out with their combined search ad network prior to the big Christmas advertising rush in late 2010. “Up [...]

BIA/Kelsey’s Mobile Market View study revealed 18.5 percent of mobile consumers used their mobile devices in 2009 to search for local products and services, up from 15.6 percent in 2008. Vertical categories are among the most searched and have major potential. Movies and entertainment, for instance, are accessed by 15.9 percent and restaurants and bars [...]

We’ve all seen it, phone books in plastic bags laying around. I commonly see phone books sitting outside of closed businesses for months on end. Yellow Page companies sell based on distribution numbers. Your rate is partially determined by how large the distribution of the phone book is. Should they count phone books delivered that [...]

This is a huge boost for local search marketing. Check out Google.com on your iPhone or Android browser and you’ll see a small new addition.  A tiny Near Me Now option below the search box. This new functionality turns your location into an automated search and makes finding or learning about places in your immediate vicinity a [...]

BizNdex LLC, a local search and social media marketing agency, is challenging local small and medium sized businesses to re-evaluate their marketing plans for 2010. Tulsa, OK (PRWEB) December 30, 2009 — Small and medium sized locally owned or operated businesses have not had the pain to change their marketing techniques in the past. However, [...]

It’s a weekly discussion around here, about how most advertising is intrusive and unwanted, except for Super Bowl Sunday ads.  Well that’s been shot to pieces!  Pepsi has announced that after 23 years of super bowl ads, they are bowing out of January 2010′s Superbowl and will instead spend that money on a social media [...]

2010 promises to be a great year for local search marketing on mobile applications. MillennialMedia’s Top 10 Predictions for 2010 reveals that; “According to Deloitte’s 24th Annual Holiday Survey, of the “mobile shoppers” identified in their survey:

Neg Norton, a former Vice President of National Marketing for the Yellow Pages Publishers Association, the predecessor to the current YPA, has published a variety of predictions for 2010. Norton predicts that: