BizNdex University

Just last week Google released information stating that over 1.5 million advertiser and websites are using their sponsored link system. When people search on Google using one of any keywords, a business with a relevant ad may appear next to the search results. This is what Google refers to as sponsored links. Now you’re advertising [...]

According to Forester Research, 70% of U.S. online consumers already have researched products online and then bought them offline.   In an article on Internet Reader the concept of ROBO and Forester recent findings was discussed.  By the year 2014 over half of offline purchases will be researched online.  It is quickly becoming part of [...]

I had to laugh when I read this article! The new 4G iPhone, that’s awesome. The enhanced features like a new camera on the front, improved pixel back camera, improved screen, split volume, etc. make it very exciting. However the most exciting is the 4G. If you have every surfed the web on 4G (WiMax) it [...]

With the economy in the state it is in. Now more than ever business owners are looking for ways to improve their ROI (return on investment). It is still an overwhelming amazement of how many business owners are still paying those ridiculous prices to run an ad in that “paper phone book”. When on a [...]

In a recent article, Online Advertising Revenues Reach Record Quarterly High,  it states the fact that ad spends for broadcast are down, while online revenues are growing.  I wonder why?  Could it be that consumers are spending more time on a computer, or mobile device than they are sitting in front of a TV. As [...]

Wow, it’s amazing what smart phones are capable of doing with the right applications plugged in. This is likely why phone books have experienced a huge growth, even during a major (and extended) recession. According to market research firm IDC, vendors shipped 54.5 million smartphone devices in the fourth quarter of 2009, an increase of [...]

We’ve all seen it, phone books in plastic bags laying around. I commonly see phone books sitting outside of closed businesses for months on end. Yellow Page companies sell based on distribution numbers. Your rate is partially determined by how large the distribution of the phone book is. Should they count phone books delivered that [...]

Forester Research predicts that in 2010, marketing as we know it may be dead. Traditional advertising has taken a huge hit this year as Nielsen reports that ad spending has tanked by 11.5% so far in 2009.  TNS Media claims that things are getting worse with a decline in ad spending of 15.3% in the [...]

This year, two of the largest phone book publishers went bankrupt. Now they’re planning on coming back with new online publishing goals. Idearc and R.H. Donnelley both went under earlier this year with billions of dollars in debt. If someone tells you that printed phone books are still important, then just quote Scott Klein, Chief [...]