BizNdex University

BizNdex (http://bizndex.com) tells the story of Santa Claus in “A Recession Christmas.” Does Santa have an iPad? Find out with this cute video showing how even Santa Claus stays up with the times. Advertisers have wasted an enormous amount of money in getting over 500 million yellow pages phone books a year thrown into the [...]

Overlooking your company online presence in today’s demanding markets can be a risky mistake to several small and medium size businesses. I recently read a quote that was posted to my wall in facebook  “If your business is not on the internet, then your business will be out of business.” — Bill Gates This statement [...]

Often a new business or resident would have to wait for their listing until the next year. We live in a time when the phone book as become as useless as cassette tapes! It is faster and more efficient to use the internet for 90% of our calls (99% of mine).New businesses can be online [...]

According to Forester Research, 70% of U.S. online consumers already have researched products online and then bought them offline.   In an article on Internet Reader the concept of ROBO and Forester recent findings was discussed.  By the year 2014 over half of offline purchases will be researched online.  It is quickly becoming part of [...]

In a recent article, Online Advertising Revenues Reach Record Quarterly High,  it states the fact that ad spends for broadcast are down, while online revenues are growing.  I wonder why?  Could it be that consumers are spending more time on a computer, or mobile device than they are sitting in front of a TV. As [...]

Wow, it’s amazing what smart phones are capable of doing with the right applications plugged in. This is likely why phone books have experienced a huge growth, even during a major (and extended) recession. According to market research firm IDC, vendors shipped 54.5 million smartphone devices in the fourth quarter of 2009, an increase of [...]

Two days ago I put out a post in Facebook and ask the question, “How do you search for local businesses, in a phone book or with a search engine?” I have to say I wasn’t surprised in the least at the answers.  Here are a few of the responses I received: Vicki M.  said: [...]

We’ve all seen it, phone books in plastic bags laying around. I commonly see phone books sitting outside of closed businesses for months on end. Yellow Page companies sell based on distribution numbers. Your rate is partially determined by how large the distribution of the phone book is. Should they count phone books delivered that [...]

Forester Research predicts that in 2010, marketing as we know it may be dead. Traditional advertising has taken a huge hit this year as Nielsen reports that ad spending has tanked by 11.5% so far in 2009.  TNS Media claims that things are getting worse with a decline in ad spending of 15.3% in the [...]

It’s a weekly discussion around here, about how most advertising is intrusive and unwanted, except for Super Bowl Sunday ads.  Well that’s been shot to pieces!  Pepsi has announced that after 23 years of super bowl ads, they are bowing out of January 2010′s Superbowl and will instead spend that money on a social media [...]