BizNdex University

In a recent article, Online Advertising Revenues Reach Record Quarterly High,  it states the fact that ad spends for broadcast are down, while online revenues are growing.  I wonder why?  Could it be that consumers are spending more time on a computer, or mobile device than they are sitting in front of a TV. As [...]

If you do it right, they will talk about you socially. Facebook and Twitter to the business owner are basically Word of Mouth Advertising on Steroids.

BIA/Kelsey’s Mobile Market View study revealed 18.5 percent of mobile consumers used their mobile devices in 2009 to search for local products and services, up from 15.6 percent in 2008. Vertical categories are among the most searched and have major potential. Movies and entertainment, for instance, are accessed by 15.9 percent and restaurants and bars [...]

We’ve all seen it, phone books in plastic bags laying around. I commonly see phone books sitting outside of closed businesses for months on end. Yellow Page companies sell based on distribution numbers. Your rate is partially determined by how large the distribution of the phone book is. Should they count phone books delivered that [...]