BizNdex University

Overlooking your company online presence in today’s demanding markets can be a risky mistake to several small and medium size businesses. I recently read a quote that was posted to my wall in facebook  “If your business is not on the internet, then your business will be out of business.” — Bill Gates This statement [...]

Last April, Facebook presented to the world its new Open Graphic protocol. This feature would give web developer and Gurus a couple of things to work with. The “Like” Button to install on the website. Which would allow Facebook users to acceptance of the page. The second feature would be a set of tags (source [...]

Often a new business or resident would have to wait for their listing until the next year. We live in a time when the phone book as become as useless as cassette tapes! It is faster and more efficient to use the internet for 90% of our calls (99% of mine).New businesses can be online [...]

According to Forester Research, 70% of U.S. online consumers already have researched products online and then bought them offline.   In an article on Internet Reader the concept of ROBO and Forester recent findings was discussed.  By the year 2014 over half of offline purchases will be researched online.  It is quickly becoming part of [...]

Two days ago I put out a post in Facebook and ask the question, “How do you search for local businesses, in a phone book or with a search engine?” I have to say I wasn’t surprised in the least at the answers.  Here are a few of the responses I received: Vicki M.  said: [...]

How many people do you know that can build a website?  It’s become pretty easy to do with templates, and Content Management Systems (CMS).   Even the person who doesn’t have any experience programming in HTML, JAVA, AJAX, PHP, etc. can build a website.   We know that approximately 52% of small to medium sized business owners [...]

We’ve all seen it, phone books in plastic bags laying around. I commonly see phone books sitting outside of closed businesses for months on end. Yellow Page companies sell based on distribution numbers. Your rate is partially determined by how large the distribution of the phone book is. Should they count phone books delivered that [...]

This year, two of the largest phone book publishers went bankrupt. Now they’re planning on coming back with new online publishing goals. Idearc and R.H. Donnelley both went under earlier this year with billions of dollars in debt. If someone tells you that printed phone books are still important, then just quote Scott Klein, Chief [...]