BizNdex University

According to Forester Research, 70% of U.S. online consumers already have researched products online and then bought them offline.   In an article on Internet Reader the concept of ROBO and Forester recent findings was discussed.  By the year 2014 over half of offline purchases will be researched online.  It is quickly becoming part of [...]

In a recent article, Online Advertising Revenues Reach Record Quarterly High,  it states the fact that ad spends for broadcast are down, while online revenues are growing.  I wonder why?  Could it be that consumers are spending more time on a computer, or mobile device than they are sitting in front of a TV. As [...]

If you do it right, they will talk about you socially. Facebook and Twitter to the business owner are basically Word of Mouth Advertising on Steroids.

There’s a great graphic showing the usage of social media by the fortune 100. Flowtown’s graphic shows that 86% of corporate 100 are using at least one account on either Twitter, Facebook, YouTube, or RSS. In fact 28% of all corporate 100 businesses  are actively marketing their businesses with all of these services. An amazing [...]