ROBO – Research Online, Buy Offline
19. May, 2010 
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According to Forester Research, 70% of U.S. online consumers already have researched products online and then bought them offline. In an article on Internet Reader the concept of ROBO and Forester recent findings was discussed. By the year 2014 over half of offline purchases will be researched online. It is quickly becoming part of [...]
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